Zharta Raises $4.3M to Accelerate Growth in Immediate NFT Loans
DeFi firm Zharta has secured seed funding from leading Web3 VCs and strategic investors to accelerate its growth, meet customer demand and go to market.
Zhartathe creator of a lending protocol for instant secured NFT loans, has closed a seed round of $4 million in new capital to fuel the company’s next phase of growth.
The company had initially raised a $300,000 acceleration round from angel investors.
Prominent investors include lead investor Greenfield One, followed by institutional VCs Shilling Capital and Possible Ventures, core players in the Web3 industry SpaceShipDao and UniwhalesDao, as well as Clever, Olisipo Way and other strategic business angels.
This seed funding round was backed by the Cuatrecasas law firm.
Zharta will use the new funds primarily for customer needs, followed by R&D, sales and marketing. The goal is to accelerate market penetration and expand rollouts to improve the instant loan platform. In order to implement these goals, they will expand their current 12-strong team by up to 20 new employees.
“Zharta provides an important building block in NFT financialization. We are very excited to support Zharta as a lead investor to bring this great NFT use case to market quickly.”
David An, Partner at Greenfield One
Zharta has developed a real-time lending model based on lending pools and NFT assessments using machine learning, and aims for native DeFi and NFT holders to quickly prove the potential of its platform, which the company attributes to its 3 key pillars: Simplicity , UX-oriented, and trustworthy
. Nuno Cortesão, co-founder and CEO of Zharta, hopes that a strong customer-centric foundation will enable them to expand: “We want to offer the best user-centric experience so that we can appeal to a broader audience in the future,” said Nuno, “the transition from Early adopters to the mass market”.
Currently, the collections that can be secured are Doodles, Mutant Ape Yacht Club, Bored Ape Kennel Club, World of Women, VeeFriends, Cool Cats, Hashmasks, and Pudgy Penguins, with “more collections to be added in the near future,” CHAIRMAN guarantees .
“We are optimistic about the future of NFTs and their role in changing the landscape for climate technology, scientific innovation and data platforms in general. As NFTs become ubiquitous, we see Zharta’s work in generating liquidity as an essential part of the NFT ecosystem and believe Nuno and the Zharta team will make important contributions to the NFT community.”
Potential Ventures partner, Simon Leicht.
“We believe the right conditions exist for protocol acceleration at the intersection of DeFi and NFTs, so we couldn’t be more excited to support the Zharta team in this investment round. A core component of the infrastructure that has yet to be unlocked is collateralization – this is where Zharta comes in, with a solution that will provide liquidity to collectors and the general NFT market while encouraging new parties to join the ecosystem.” says Pedro Rosa from Shilling. VK.
Zharta has already gone through a testing phase collecting user feedback to launch a platform that meets consumer wants, needs and concerns and improves user experience. This phase also allowed them to solve security problems by examining smart contracts.
Zharta aims to use AI assessments and DeFi pools to fund NFTs. This includes existing assets such as collectibles, but also the emerging Play2earn gaming, metaverse and art markets.
Zharta displays a grounded and pragmatic mentality and is not wasteful. It is focused on solid growth and offers the market a solid value proposition that is financially sustainable.
It wants to build good partnerships in Web3 and build on the values that others have created by becoming an important part of the whole, building complex basic elements and integrating with institutional actors.
Zharta envisions a future where TradFi and DeFi work together reliably and digital assets are treated with full respect in the financial system. The official launch of the Zharta platform is expected to take place in late summer.
Zharta is a unique blockchain protocol that offers a solution to the illiquidity problem faced by NFT holders. Thanks to its NFT-backed lending, Zharta enables the democratization of the market by allowing any collector and investor to use their NFT assets in exchange for crypto tokens.
The protocol is built with a strong focus on security, leveraging AI price discovery mechanisms and on-chain index funds to further optimize liquidity and provide a more efficient way to trade NFTs.
The project is led by a trio of entrepreneurs (Diogo Pires, Nuno Cortesão and Pedro Granate) with extensive expertise in computer science, business development, blockchain programming and gamification theory.
About Greenfield One
Green meadow One is an early-stage crypto fund based in Berlin and was founded in 2018 by former VC Sebastian Blum and entrepreneur Jascha Samadi. The fund makes early investments in crypto networks and development teams in the areas of Web 3.0 infrastructure, decentralized finance and NFT technology.
Greenfield One follows a very research-driven investment approach and also actively participates in the portfolio’s crypto networks through its own technical infrastructure and liquidity. Greenfield One is currently investing from its third fund, which is Europe’s largest crypto fund with a volume of EUR 135 million.
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