KreditBee’s new campaign highlights the convenience of taking out loans through its app
KreditBee, a fintech platform, today announced the launch of its first branding campaign “Loans Anytime, Anywhere”. The campaign aims to create brand awareness among its target customers and emphasizes the ease and convenience of taking out loans from KreditBee.
The campaign is designed to take credits up to ₹3 lakh in a simple, easy and hassle-free way. It emphasizes that the entire process from loan application to disbursement is mobile first and only takes 10 minutes to get the funds into consumers’ accounts. The promotional videos as part of the campaign show that life can be unpredictable and you never know when you may suddenly need extra funds for unexpected reasons. In such situations, the consumer can download the KreditBee app and get instant loans 24/7.
The Loans Anytime, Anywhere campaign targets the Indian middle class (people over the age of 22) in cities, towns and even villages in India and the advertising campaign uses light-hearted humor to engage the audience. The basic goal of the campaign is to help India’s young middle class achieve their aspirations by easily accessing personal financing options, be it in the form of a loan or credit card with line of credit.
As part of this campaign, KreditBee has also partnered with Royal Challengers Bangalore (RCB), one of the leading Indian Premier League (IPL) franchises, as the ‘Official Digital Partner’ for the current season. This association with RCB is KreditBee’s first partnership in the IPL. Through the partnership with RCB, the company plans to introduce its brand to dedicated fans by emphasizing its core messages of convenience, accessibility, closeness and trust.
Ishan Bose, KreditBee’s Chief Marketing Officer, said: “We are excited to launch our first branded campaign ‘Loans Anytime, Anywhere’ which aims to educate the young Indian middle class on how to fulfill their ambitions by taking out loans instantly availing easy, safe and uncomplicated. At KreditBee, we focus on understanding our consumers and their personal financial needs. This campaign gives us the opportunity to drive our audience engagement from a brand awareness standpoint and highlight our value proposition of being “the true friend” in difficult times, be it for occasions, events or emergencies.”
KreditBee currently offers several types of personal loans and a line of credit backed prepaid card. The company also plans to diversify its product offering into digitally secured loans, home loans and lines of credit, which includes expanding its lending portfolio by introducing financial services such as insurance, credit reporting and merchant-side offerings.
The multimedia marketing campaign includes commercials across OTT, digital and social media platforms. While digital and OTT platforms will be used to reach target segments in metro areas and major cities, social media will help the company reach audiences in Tier 2 and Tier 3 cities. The campaign will run through to the IPL finals on May 29, 2022. It will also be bolstered by various RCB special segments such as RCB Bold Diaries, RCB Insider, RCB Game Day and RCB 12th Man.
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