KreditBee launches “Loans Anytime, Anywhere” campaign
KreditBee has launched its “Loans Anywhere, Anywhere” campaign aimed at creating brand awareness among its target customers and highlighting the lending opportunities offered by the platform. Targeting the Indian middle class in metropolitan areas, towns and villages in India, the campaign seeks to help the young Indian middle class to fulfill their ambitions by availing personal financing opportunities, be it in the form of loans or line of credit supported cards .
As part of the campaign, KreditBee has partnered with Royal Challengers Bangalore (RCB) as the Official Digital Partner for the Indian Premier League (IPL) 2022. Through this partnership, the company plans to introduce its brand to avid fans by promoting core messages of convenience, accessibility, closeness and trust.
The campaign is live on OTT, digital and social media platforms. The campaign will run through the 2022 IPL finals and will also be bolstered by various segments of the IPL franchise such as RCB Bold Diaries, RCB Insider, RCB Game Day and RCB 12th Man. The commercials show that life can be unpredictable and you never know when you may need extra funds for unexpected reasons. In such situations, the consumer can use the KreditBee app and get instant loans.
This campaign gives the company an opportunity to boost its audience engagement from a brand awareness standpoint and highlight its value proposition of being “the true friend” in tough times, whether for occasions, events or emergencies, Ishan Bose, Chief Marketing Officer, KreditBee stated . “Our first branded campaign ‘Anytime, Anywhere Loans’ aims to educate the young Indian middle class on how to get what they want by taking out loans instantly in a simple, safe and hassle-free way. At KreditBee, we focus on understanding our consumers and their personal financial needs,” he added.
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