’s seven predictions for reimagining travel in 2023

LONDON, October 17, 2022 /PRNewswire/ — Today, is releasing travel forecast research that predicts travelers will navigate contradiction and chaos as they adapt to changing times in the year ahead. Amid global upheaval, the digital travel platform reveals that people are experiencing a multi-directional tussle, striving to reconcile what is important.

As the mood shifts from hopeful uncertainty in 2022 to bold adaptability in 2023, some of the predicted trends include:

  1. Preparers in paradise – Some are losing faith in the world and the much-needed frivolous comforts of modern life, with more than half of UK travelers (57%) seeking an ‘off-the-grid’ style holiday to escape reality. Nearly three in five (54%) want to use the trip as an opportunity to learn survival skills and, in some cases, prepare for an apocalypse.
  2. Pleasure in the discomfort zone – Whether it’s bottled energy, pent-up frustration, or a breath of new life, the world is ready to dive into new experiences. Over half (58%) of UK travelers are eager to travel ‘outside their comfort zone’ and as a result we will see an influx of niche experiences allowing people to take travel getaways to the extreme .
  3. Saving to splurge – Although investing in a holiday remains a top priority for 44% of Britons, amid economic uncertainty being budget-conscious is key, with more than three-fifths (62%) looking for more for their money . Despite this, many travelers are still willing to splurge. In 2023, people will use smart savings methods to spend more on the vacation items that matter most to them.

For the full list of’s 2023 travel predictions and research methodology, visit

For more information, contact’s UK press office; [email protected]
Ellie Foster[email protected]


Part of Booking Holdings Inc. (NASDAQ: BKNG),’s mission is to make it easier for everyone to experience the world whenever it’s safe to do so again. By investing in technology that helps eliminate travel friction, seamlessly connects millions of travelers with memorable experiences, a range of transportation options, and amazing places to stay, from homes to hotels and even more. is available in 44 languages ​​and offers more than 28 million listings for accommodation in total, including more than 6.5 million listings for houses, apartments and other unique places to stay.

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