3 themes that will influence spring / summer 2023 design – Sourcing Journal
Cheerful color, aquatic notions and natural ingredients are among the themes emerging in Spring / Summer 2023 fashion, home and beauty, according to Fashion Snoops.
The global trend forecasting company hosted its Seasonal Trend Immersion on Tuesday, outlining the cultural sentiments associated with design. While the impact of the pandemic will be evident through designs that promote travel, celebration and sustainability, the mood is also shifting from uncertainty and survivalism to adaptability and creativity.
Here, the Fashion Snoops team describes the season’s key colors, textures and prints, and how they came to be.
Consumers probably know what brand of clothing they are wearing and where they are buying them. The new currency, however, is all about knowing its ingredients and honoring the people who brought it to life.
âWe have moved away from all natural or real ingredients in everything we consume,â said Lilly Berelovich, president of Fashion Snoops. âWe don’t know the raw form of a lot of things. “
The slow rise of fashion and education on sourcing and producing more responsibilities is changing that mindset, along with pandemic hobbies like baking and gardening that have reintroduced consumers to care about. raw ingredients. What the farm-to-table movement has done for the organic food trade, “seed to shelf,” which encompasses everything from selected lint, dye and sewing thread for a garment to the way it is sold, opens up vast opportunities for brands to discover new stories and merchandising concepts.
âConsumers pay more attention to the things they bring home,â said Nivara Xaykao, Culture Director of Fashion Snoops. âWe cannot go back to the production-for-production mentality. “
How that translates into products is Raw, a theme that calls for a strong return to natural and ancestral designs. Pure colors, modest surfaces and simple shapes say a lot in a world filled with chaos, said Michael Fisher, Fashion Snoops vice president, creative, menswear. By eliminating clutter, creatives can get to the root of the design. âThe origins of design are the most essential building blocks of design,â he said. “We want to inspire and teach consumers to have an intimate relationship with the ingredients in their products.”
âThe seasonal similarity,â he added, is prized in Raw, along with soft yet crunchy and dry textures that evoke the feel of rural terrain topography and earthy vegetables. The drought is reflected in the color palette, which “whispers the proven lessons of the universe”. Colors include vital shades of green and blue and pink hues like a clay pot and flowers that Fisher likens to “buds of sweetness.”
Husk, a crisp off-white and the main theme color, represents the move towards undyed colors that celebrate the quiet simplicity of organic materials, said Hallie Spradlin, Fashion Snoops director of accessories. Color, she added, is a great way to highlight a product’s sustainability story without the need for additional finishes or additional processes. The color also enhances fabrics with natural imperfections like hemp, jute and cotton left in their natural state.
Undyed clothing, products that harness natural waste resources, and brands that honor seed stewardship and sovereignty are key to Raw. “Movements to preserve old seed varieties and build local seed libraries [are] is gaining momentum, âSpradlin said, adding that brands canâ attempt to honor the origins of the product by connecting the finished products to the original seeds from which they actually came â.
Materials like undyed wovens, bio-based dyes, plant-based leather, reclaimed metals and natural stones convey the theme, while organically-inspired prints like speckled scrub, which Rachael Gentner, Pattern Editor and Fashion Snoops graphics, described as an update to the traditional polka dot and animal print, adds a touch of boldness. Floral prints return as dried and pressed flowers, accented with vintage sepia tones.
Meanwhile, the painterly dye effects are inspired by chalky terrain. The deep and mysterious hues are mixed with jewel tones, she said.
âWe look forward to coming together and celebrating with each other and we also seek to rediscover that spark of optimism that has been missing from our lives over the past two years,â said Xaykao.
Celebration is a way to heal after a traumatic time. Breaking molds is another. âThe only constraints that exist are in our minds,â said Berelovich, adding that now is the time to invest in creativity and tap into a new flow of energy.
The theme also prompts companies to consider whether they are promoting access control and how their offerings can be more accessible to all consumers. âWe realize that these limits that we place on ourselves and on society don’t need to be there anymore,â Xaykao said. “As we step out into the world again, we hope to interact with the world and with other people from a more enlightened place.”
In Release, the focus is on items that lift your spirits, spark joy, and invite everyone to party. Or as Fisher put it, Release is an “amusement park for the senses.” While many people expect a new take on the Roaring Twenties, Fisher said it was way too simplistic to describe what was to come.
âLiberation is so much more multifaceted than that,â he said, adding that this level of âdisruptiveâ joy and âshameless moments of happinessâ is sure to add a âleap to our stepâ and to remove the guards. âIt’s not exactly a design aesthetic for a wallflower,â he said.
Spritz, a refreshing juicy orange, is the new hot pink. A must-have color for knits, summer shirts, sandals, nail polish and more, the key color works on its own and as an accent, Spradlin said. The color is part of a palette whose main job is to ignite happiness and smiles, including punchy purple, cactus green, gulf blue, and electric shock yellow.
Original versions of primary shapes for accessories are the new ‘ugly chic’ trend, while sequins and pearls add a playful yet glamorous vibe. Here, consumers are encouraged to mix high and low and wear what suits them best. âWhy not wear your sequins and your ball gown to the bodega,â she said.
This rebellious approach to fashion is evident in a new wave of college-inspired aesthetics and college emblems that reflect hobbies and values âârather than alma maters. The idea was inspired by a Gen Z desire to reclaim the look of historically elite colleges and sports that require participants to belong to a club and make it more accessible and enjoyable.
For materials, Nia Silva, director of materials at Fashion Snoops, said it was about surface textures and constructions that collide with a fun party. Multi-colored layered dye effects, vaporous sheer fabrics, highly stretchy materials and soft structures are essential.
Y2K floral prints that are curly, pictorial, and playful are reminiscent of ’90s nostalgia, but Gentner said they were modernized with fuzzy edges. The season’s take on graffiti takes a similar fuzzy approach with scanned elements and freehand pops of color.
The colored stripes take on a pictorial aspect with wavy and straight lines. âThe way these colors really bend and pull apart gives a sense of movement and artistic release throughout their print style, which is a great way to introduce stripes with a refreshed and recharged energy,â a she declared.
Nature was a refuge for many during their forties; the crisis has also given many an opportunity to slow down, reassess and ask who they are. âNot only are we mesmerized and watching nature grow, but we are committed to our own personal growth,â said Berelovich.
The Grow theme sits at the intersection of nature and wellness. âWe want to continue to be better people and, in turn, to become better organizations. We all want to improve our relationships with others. We also want to be kinder to ourselves and to the land, âsaid Xaykao. The theme is also related to food and water, especially the fragility of these systems. Harnessing the benefits of the environment while prioritizing sustainability and equity will be a key goal going forward.
From a product perspective, Fisher said Grow is a preview of where the luxury category is heading. A chromatic collision of plants and flowers and delicate structures remind us that fragility is not a sign of weakness. “It’s actually a sign of allure and artistry,” he said.
âThings will change, but they will change at their own pace. And that’s what we really need to understand about this aesthetic, âadded Fisher.
A bouquet of lush organic hues that represent “soft vitality” lives here, including clearing green, waterfall and filigree. âThey are all a nod to this perennial life cycle as more pungent colors inject a citrus sparkle into an otherwise tranquil cocktail of hues,â he said. Graceful pinks and peaches mimic the color of soft flower petals, while serandite serves as a colorful neutral, ideal for lightweight fabrics like chiffon and pancakes.
Trims inspired by ocean treasures like freshwater pearls and sequins made from added recycled seaweed enhance the ethereal aesthetic of the theme. Oversized flowers that serve as ruffles and petals that double as earrings add to the romance. The picnic core, the next evolution of the cottage core, calls for healthy patterns like delicate flowers on soft milky backgrounds.
While the bold patterns add to Release’s wow factor, the patterns for Grow are meant to promote tranquility.
The sprouted camouflage, inspired by organic patterns, marks a move away from “outdated associations of combat and warfare and instead brings it back to its original purpose of living in the midst of nature,” Gentner said. Silky fabrics and shine enhance prints and make them more accessible.
Pearlescent dye effects, like metallic shadow, have a similar effect. âWe love the feeling of movement through the refractive patterns of light, and those swirls and churning balls,â she said. “It really pushes forward that ocean-soaked energy that we need this season and every season.”